

Steve Nguyen Projects is a diversified consumer brands, entertainment and media company founded by Steve Nguyen, a prominent entrepreneur, brand builder, and innovator in entertainment, film, television, and beyond. Nguyen personally serves on the board of numerous organizations including SNA Films, Second Chances Entertainment, communications agency Steve Nguyen & Associates also known as SNA Communications, and more.


Our mission is to provide distinct outcomes for our partners and investors, leaving the companies we collaborate with and the communities they operate in, in a better state than when we initially engaged with them.

Partnering with high-quality, growing companies focused on consumer products & brands in food & beverage, spirits & wine, fashion, toys & merchandise, tech, digital & direct-to-consumer, consumer media, travel, hospitality, and luxury.


Steve Nguyen
Founder & CEO
Steve Nguyen, is a leading entrepreneur, brand builder, and innovator in entertainment, film, television, and beyond. Nguyen personally serves on the board of numerous organizations including SNA Films, Second Chances Entertainment, communications agency Steve Nguyen & Associates also known as SNA Communications, Skin Makeup Beauty, and more.
Nguyen has built an elite portfolio of partnerships including Popeye Energy, IZO Spirits, GLOW Beverages, Lee Spirits Co, Ntidote, Let’s Jam, animation film studio Blue Dream Studios ((the creators of Netflix’s Animal Crackers), an equity shareholder of the film production and video game company Advent Entertainment with Lee Baker that includes the adaptation of Stan Lee’s “Legion of Five”, a functional beverage empire Lunae Sparking and Monday Distillery (A Higher State Company) and many more.
In 2011, Nguyen launched Steve Nguyen & Associatesâ„ (SNA), a global entertainment, communications, creative & culture agency collaborating with some of the world’s biggest names in entertainment, film/television, music, sports, and gaming. That same year, the acquisition of The Presstige Group Public Relations (TPGPR). Steve is nationally recognized by the Huffington Post and other outlets for his role as CEO/President of SNA.
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For over 15 years in public relations, his renowned global Public Relations and Entertainment firm has achieved high visibility and crucial exposure on behalf of some of the most iconic global celebrities, brands, and international film conglomerates - like Universal Pictures and Lionsgate - through powerful storytelling. This led to a natural transition into film, where Nguyen brings narratives to life in a while new way through the timeless medium of motion pictures, both live action and animation. Fluent in the global language of pop culture, and we harness consumer passion across mediums such as film, television, music, fashion, sports, art, technology, and philanthropy to create visionary campaigns that leave lasting impacts on audiences worldwide.
Nguyen was the visioner behind the globes most notable campaigns, such as the release of The Scorpion King 2: Rise of A Warrior for Universal Pictures, film publicity for Once Upon A Time in Queens (Lionsgate and Grindstone Entertainment), the MAC Cosmetics x BollyDoll consumer awareness campaign, and the launch of the Steve McQueen by Inherent Driver Collection. We have also managed communications campaigns for high-profile events like the Black Eyed Peas Live in Manila concert and the Donate Life Summer Concert Series, featuring live performances by Ashley Tisdale, Gavin Rossdale, and All-4-One. Additionally, SNA specializes in brand integration and product placement in films, television shows, music videos, and digital content. Some notable examples include integrating Icelandic Glacial with CBS' Big Bang Theory, Famous Cupcakes into E! Entertainment Television's Keeping Up With The Kardashians, and Bravada into Style Network's Mel B: It's A Scary World.
Through Nguyen’s passion for storytelling from publicity campaign to films led Nguyen to launch American production company SNA Films in 2016, a diversified media and scripted production company partnering with content creators to develop both scripted motion pictures and television series. Nguyen’s visionary artistic and strategic direction has expanded each venture into the forefront of innovative new cinema, live action feature films, and animation motion pictures.
Drawing deep inspiration from true-life epics, Nguyen is also working alongside Writer/Producer Gabby Lugo (Academy Award-Winning Whiplash) on Second Chance, a feature film (currently in development) depicting the incredible story of love and loss behind his own parents’ harrowing immigration from 1970’s war-torn Vietnam to the United States. Additionally, Nguyen has teamed up with Todd Hicks to develop a television series, The Strategist, a fictional story based on true events darkly magnetic and deeply private former Entertainment Communications Director, Reeves Wynn starts his own crisis management firm together with his close circle of friends are not the only ones with secrets. When Hollywood’s most high-profile clients get into trouble there’s only one person to call, Reeves Wynn, “The Strategist”. Leveraging decades worth of contacts and favors earned as an A-list “fixer” to make clients’ problems go away before it exist in the press. He dates his way through the vapid terrain of modern Los Angeles while outrunning a past that threads to swallow him whole.

